Why Building in Public Works (And How to Do It Right)

In partnership with

What if you stopped building in secret and started building in public?

Not in a “watch me struggle” way. Not in a “here’s a random update” way. But in a real, strategic, and engaging way—where people don’t just watch your journey, they become part of it.

Because here’s the truth: The best ideas don’t grow in isolation. They thrive through collaboration, feedback, and momentum.

Why Building in Public Works (When Done Right)

✅ It turns strangers into supporters. When you share your process, people get invested—not just in your product, but in you.

✅ It speeds up learning. Instead of guessing what your audience wants, you get real-time feedback that helps you iterate faster.

✅ It builds trust. People buy from people they trust. Showing the wins and the struggles creates transparency and credibility.

✅ Opportunities find you. When people see what you’re working on, they don’t have to wonder—they know. Investors, partners, and customers come to you.

But here’s where most people go wrong…

They think “building in public” just means posting updates like, Launched a new feature today! or Working on something cool… stay tuned!

That’s not enough. The real magic happens when you make it engaging, insightful, and valuable to your audience.

How to Build in Public (Without Feeling Like You’re Talking to Yourself)

📌 Don’t just share progress—share the process. What decisions are you making? What challenges are you facing? What insights are you gaining? Let people in on the journey.

🛠 Show your work, not just the results. The most engaging content isn’t just “Here’s what I did,” but “Here’s how I did it—and what I learned.”

💬 Make it a conversation. Ask for feedback, answer questions, invite opinions. This isn’t a monologue—it’s an interactive experience.

🎉 Celebrate small wins. Every milestone matters. Share the little victories, not just the big launches.

🔑 Be real, not perfect. People connect with authenticity, not polished perfection. Share the pivots, the doubts, the unexpected lessons.

How to Get Started (Without Overthinking It)

1.  Pick a platform → LinkedIn? Threads? Wherever your audience is, show up there.

2. Start small → You don’t need a big launch post—just start sharing what you’re working on.

3. Be consistent → Momentum comes from showing up regularly, even if it’s just a quick insight.

4. Engage with your audience → Reply to comments, ask questions, and make people feel part of the process.

5. Track your journey → Documenting now will help you (and your audience) see how far you’ve come.

The best businesses of the future won’t be built behind closed doors. They’ll be built in public, fueled by connection, transparency, and trust.

Victoria

Latest on the Pod -

Navigating the Nuances of Conscious Marketing with Ashlee Sang

In the latest chat on Strategies that Stack, we dive into the juicy world of values-driven businesses with the fabulous Ashlee Sang. Picture this: a conversation that’s not just about making a quick buck, but about creating a business that feels good and does good.

Ashlee, who’s a pro at helping multi-passionate, overthinking entrepreneurs find their groove, shares her insights on what it means to market consciously. She talks about how conscious marketing isn’t just a buzzword; it’s a mindset. It’s about being intentional with every dollar we spend, every word we say, and every connection we make.

You’ll hear her personal journey from the nonprofit world to becoming a brand messaging strategist, and trust me, it’s as wild and organic as it gets! We also dig deep into the nitty-gritty of ethical marketing. Ashlee and I banter about how it’s all about building relationships founded on trust and transparency. It’s refreshing to hear her perspective on how impact isn’t just some lofty goal; it’s in the small daily actions we take.

Whether it’s choosing to support women-owned businesses or being mindful of how we communicate with our audience, every little effort adds up. Ashlee’s take on conscious marketing is not just practical; it’s downright empowering.

By the end of our chat, you’ll be inspired to rethink how you approach your business strategy. Ashlee’s wisdom will have you questioning whether your marketing tactics truly reflect your values. We’ll cover everything from how to audit your values, to the importance of transparency in your messaging.
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In this episode, you'll learn:

• A business can feel and do good when it’s rooted in values and purpose.

• Conscious marketing means being intentional and thoughtful about every business action we take.

• Every decision in our business can create an impact, no matter how small it seems.

• Building relationships based on trust and transparency is key for effective marketing.

• Our values can change over time, and it’s okay to evolve with them in our business.

• Listening to our audience and understanding their needs is crucial for creating aligned strategies.

Learn What Fortune 500 Marketers Know

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• 🏀 Exclusive stories from brands like the NBA and Oatly.

• 📚 Easy-to-digest tips you can act on today.

• 💡 Fresh ideas to elevate your next campaign.

Why wait? Join thousands of marketers getting smarter every week. Click to subscribe and start growing your impact now!

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On a Personal Note -

Watch: I’m re-watching Yellowjackets right now to get ready for the new season and it’s so good. Highly recommend if you haven’t watched it already. It’s like Lord of the Flies if you read that back in grade school.
​Read: Taking my time with Onyx Storm by Rebecca Yarros - I’m really enjoying it!
Travel: Still no booked travel for my husband and I. But we’re currently helping a couple to book a 2-week trip to Paris and Rome via our travel agency!