marketing ins + outs

Victoria Boyd
January 02, 2025

Oh hey!

I don’t know about you - but I’m so freaking happy 2024 is over. It was without a doubt the hardest year I’ve ever had personally and professionally. And 2025 already feels like a breath of fresh air.

While I’m coming out of the betweenmas hibernation (ya know… that week between Christmas and New Years) - I’ve been captivated by that trend on TIkTok where we share what’s in and out for us for us in 2025.

And of course I wanted to put my own spin on it so without delay - my 2025 Marketing Ins + Outs:

Marketing Ins ✅

Automating the heck out of our marketing: My members of Conversion Catalyst® Club know I’m a huge fan of long nurture sequences that run in the background + sell all their fabulous offers. But this year we’re going to get snazzy and work on automating other revenue leaks.
Posting just to post: Just be you. Especially on Instagram + TikTok. Go ahead and just post if you’re a personal brand. It’s okay. Everything doesn’t have to be strategic or aesthetic. Bring the fun back.
Direct linking to what we actually want to sell + share: I’d like to thank Threads fro this. You can post a link and it actually gets seen. Just do it. Thank me later! While you’re at it, also link on Instagram Stories. Your audience is warm on Stories. Use that to your advantage! Casually link your offers throughout your day/week!
Recycle, repurpose, reuse: You’re sitting on a galactic fuckton of content. If you’ve been in business for over a year, I’m willing to bet that you can fill your entire year with content without creating anything from scratch. It’s one of the reasons I created by $33/per post offer… I love repurposing + giving old content a fresh twist.
Data-driven decisions (but make it fun): We're not just throwing stuff at the wall anymore. But this doesn't mean you need a PhD in analytics. Track what works, do more of that, less of what doesn't. Simple as that.
Actually showing your face: Look, I get it. I too would rather hide behind my keyboard some days. But 2025 is all about building real connections, and that means letting your audience see the human behind the business.
FAAFO Energy: We’re fucking around and finding out (FAAFO) in 2025. Experimenting, playing, and tracking. That’s exactly the energy I’m bringing with my 3-Month YouTube Experiment.
Relationships + DM sales need to be a priority: The DMs are where the magic happens. They're like the modern-day coffee shop where real connections are made. If you want to sell, you’ve GOT to be making a point to build relationships.

Marketing Outs ❌

Highly curated anything: This goes for big businesses + small businesses. Consumers are sick of seeing perfect and we want fun, real, raw. I think we’re going to see a decline in UGC (user generated content) and a steep increase in live selling QVC style like what we’ve seen on TIkTok and Amazon. This is great for makers because you’lll actually be able to compete in this space!
Complex funnels that make zero sense: We're done with 47-step funnels that feel like you're trying to solve a Rubik's cube blindfolded. Simple, straightforward paths to purchase are IN.
Pretending AI doesn't exist: Look, we all know it's here. Instead of pretending we're not using it, let's focus on using it ethically and transparently to serve our audiences better.
Gatekeeping basic info to force opt-ins: The whole "enter your email to learn this super basic thing I could tell you in one sentence" strategy. Your audience deserves better, and they know it.

Here's the thing... 2024 kicked most of us in the teeth. But 2025? It's our year to work smarter, not harder. To automate what we can, show up authentically, and actually enjoy marketing our businesses again.

And hey - if you're sitting there thinking "This all sounds great Victoria, but HOW do I actually implement this stuff?" - I've got you!

This is exactly why I created Conversion Catalyst® Club. Inside, you'll get monthly marketing plans that help you implement all these "IN" strategies (without the overwhelm). Plus, you'll get access to DM to Dollars® - my framework for building genuine relationships in your DMs. And before you say "but I don't want to do sales in my DMs!" - this isn't about pushy sales tactics. It's about creating real connections that naturally lead to sales, whether you're actively selling in DMs or not.

Oh, and speaking of perfect timing... Next week inside CCC, we're hosting a special 1-page marketing strategy training + co-working session. You'll walk away with your Q1 strategy mapped out AND have dedicated time to actually implement it. (Because we all know having a plan is great, but EXECUTING that plan is where the magic happens!)

Ready to make 2025 the year you finally feel confident in your marketing? You can join CCC today for just $75/month and get immediate access to everything I mentioned (plus a whole lot more).

Here's to making 2025 our best year yet,
Victoria

P.S. When you join today, you'll be able to jump right into next week's strategy session. No playing catch-up, no waiting around - just immediate access to everything you need to start the year strong!